GENERIC FRAME WORK FOR DEVELOPING YOUTH GROUP STRATEGY
Planning an youth group strategy is decision –making process. Such a crucial process should be undertaken carefully, systematically and with a firm understanding of the business context.
This article describes and discusses a general frame work that may be adopted when forming an youth project strategy. This proposed framework focuses on a five-stage model. Examples are provided detailing possible tools and techniques that can be adopted at each stage.
It spans the past, present, and future and incorporates both a planning and review stage. Each stage .It spans the past, present, and the future and incorporates both a planning and review stage.
Each stage poses a single question:
1.W3? represent “Where We Were?” – the past
2.W2 R? is “Where We Are?” – the present
3. W32B?” is “Where We Want To Be?” – the future
4.[GT]2 is “Going To Get There?” – the plan
5. W4?” IS “Where We Went Wrong?” – the review
This approach to developing a youth project strategy systematically focuses the mind on the five key stages in turn. First, what has been learnt from experience in terms of successes and failures? Second is a critical analysis of the current situation. Third is the identification of future youth group objectives (allied with projects objectives). The next stage plans progression towards these objectives by exploiting relevant experiences, strengths and weaknesses opportunities whist overcoming weaknesses and threats. The third and fourth stages are iterative both within and between each other.
Finally the whole process is reviewed, which completes the cycle and provides an important part of the input into the first stage of the next cycle.
W3? WHERE WE WERE?
Much is written about the experiences of both successful and failed youth projects that document “where we were” for the benefit of future projects teams. T risks of failure are high and the causes may be Political, Economic, Social or Technological (PEST). Before embarking on a project it is recommended that a full PEST analysis is conducted. The key issues that must be addressed when planning a youth project strategy are:
Commitment
This must be spread from the very top down and across all management and user populations affected by the projects. Each must put sufficient resources and time into the projects to give it a chance to succeed, otherwise it will fail.
Coordination
Youth projects must be planned and controlled in detail to ensure that “the right people are doing the right things at the right sequence”. Othewise unforeseen details can subsequently determines success or failure. One survey suggests poor co-ordination is the most common cause of failure, contributing to 74% of all failed cases researched.
Communication
“the right people must communicate the right things at the right time media” to successfully implement youth project. This is especially true when analysis and specifying user requirements. The cost escation of correcting poor specification when the system is operational has been estimated as between ten- fold one hundred-fold.
If any of these three conditions is lacking, then the youth project will probably fail. At best, its costs the youth project will escalate dramatically.
Unfortunately, youth leaders do not always understand these reasons. Education and training are key to improve their understanding of the issues involved and their role in exploiting youths successfully. Every organization planning youth strategy should commence with workshops to help ensure that the lessons of the past are learnt by all concerned and that the same mistakes will not be made in its own youth project.
‘W2R?’ WHERE WE ARE?
Workshops or discussiona should also pave the way for a critical analysis of “ where we are: with respect to the existing project systems, in terms of both “good and bad” news. This helps to ensure that the former will be retained and the latter will be corrected when designing a new or improved projects. Strengths, weaknesses, opportunities and threats (SWOT) analysis can be useful technique to help ensure that criticism is structured in a systematic and comprehensive manner. A suggested framework is shown in figure 1, as 4 x 4 matrix. The matrix focuses on one set of issues at a time. The four columns are headed Strengths , the weakness, Opportunities and Threats. The first two are internal to the domain of the projects. These can be further classified into analysis of the existing systems. SWOT analysis yields a framework for conducting, communicating and agreeing a balanced criticism of the present situation and identifies both short-term and long term weakness that need to be resolved.
The SWOT matrix can be adapted to meet particular requirements of youth organization and their youth projects. Usually, a first step is to construct the model with youth leaders and to identify the ‘go/no go’ areas. When planning a youth stategy, it is to understand the present situation, because this will affect the tactical plans to achieve the stategy. To plan a route fromA to B, it is helpful that we know where A is
‘W32B?’ WHERE WE WANT TO BE
Planning a youth strategy requires that a group strategy has already been planners or is simultaneously being planned. The group objectives and constraints may drive the youths or alternatively youths developments may enable the youths strategy, i.e the internet and its accompanying technologies may enable a strategy of globalization. A target marketing strategy of focusing competitive products and services against customer segments may generate the youths application portfolio. Group budgets and priorities, based on competitive threats or return on investment (ROI) may dictate budgets and priorities for the youth strategy. A project strategy cannot be planned in isolation from a youth strategy –the two are inextricably intertwined.
In order that youth group can benefit from technological innovations that serve the project process, an element of balance must be achieved. This youth and project architecture is considered along with the group application and the group process.
Youth involves many stakeholders. As youth becomes strategic, group need to recognize the multiplicity of stakeholders involved and organize themselves to manage stakeholder relationship and to influence their youth.
FIGURE 1: THE 4X4 MATRIX SWOT MATRIX
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Internal
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External
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Strength
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Weakness
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Opportunities
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Threats
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People
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Money
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Technology
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Information
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Environment by ensuring that the focus of development is balanced, project and groups can be implemented in a way that provides benefits to all of the stakeholders, internal and external to the organization.
A key issue in setting youths goals is to establish an appropriate balance between cost, quality and lead times. However, many youth groups are preoccupied with lead times and believe speed is the essence, “stuff projects in quick and sort youth out later”. Too many youth leaders are preoccupied by the short-term of this year’s performance and competitive pressures; to them group quality, or even cost is not the main concern.
However, in most cases, the trade off between cost, quality and lead times can be achieved. It is important to examine in details right.
For example, cost quality and lead times can be achieved. It is important to examine in detail the cost and timings of all aspects of a youth project. The answer often lies in getting the youth project right.
For, example costs and times can often be measured in pounds or months (albeit after the event), but the quality of youth group cannot generally be quantified. This is because “quality” is multi-dimensional and embraces such intra intangible and conflicting objectives as reliability , flexibility, robustness, security, portability, accuracy, compatibility, maintainability, efficiency and so on. Each project may have its own set of quality parameters or a different hierarchy of measurement. In addition to the requirement to balance youths objectives, there is the need to drive the project objectives through the detailed youth objectives. Target youth groups system also need to be designed that will support the strategic youth is important to recognize that this target is a moving one, as detailed below.
Youth group plan may require a long time to implement, perhaps two or three years of operation are possibly needed to reap the benefits of the initial investment – the planning horizon may be several years or so. During this time, the youth requirement may well change, and if not, the group will certainly change, and tomorrow’s group project will definitely be physically different from todays. How then, can we possibly design tomorrow’s youth groups today?
The answer is that we cannot design future physical system because we do know the costs, capacities, speed, reliability, facilities and so on of emerging technologies. A nanosecond is a lifetime in youth group and exploit new products to achieve the youth objectives as and when they become available and proven.
Thus, identifying: Where We Want To Be” requires that youth strategy and project are developed in unison. Thereafter, emerging problems will need to be exploited in order to physically achieve the youth goals within the planning horizon of the long term group strategy.
FIGURE 2: CLIMBING THE (GT)2 STAIRS
W32B
(GT)2
Youth Benefits
w3 W2R
Now Planning Horizon
‘(GT)2? GOING TO GET THERE?
The tactics of ‘Going To Get There’ which are adopted to implement a project strategy should take into account.
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The high risks of failure and the causes of past disaster (W3)
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present and short-term problems, plus the time-scales within which they must be resolved (W2R)
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the moving target nature of the long-term objectives and project system design, particularly in light of emerging problems (W32B)
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the priorities imposed by the group plan in terms of achieving the youth benefits (competitive defenses/attack, return on investment (ROI) etc)
bearing in mind that the planning horizon may be measured in years, the crucial, tactical choice is between a single, total implementation of the overall youth strategy , or a phased one. Most but not youth group opt for the latter because.
· They will not ( or cannot) wait years for the project benefits
· Longer projects are more difficult to manage, particularly because they are more vulnerable to changing requirements
· Management of innovation recognizes that a ‘big deal’ is more difficult to sell than many ‘small deals’
· Some pressing short-term problems dictate that short-term solutions are vital ( or there may be long term)
Implementation tactics should be designed to achieve the appropriate phasing , as illustrated in Figure 2, “the staircase approach”.
Each step in the staircase represents a delivered application youth resource talents grants sponsors savings e.t.c) their ascending sequence often commences with emergency fixes to short-term problems, then to build any necessary infrastructures to support the introduction of youth group in sequence of decreasing benefits , until they comprises a total, integrated system. Of course some steps may be climbed simultaneously and there may even be several staircases to ascend, but a phased approach helps to focus on “ the right applications being implemented at the right time and in the right sequence”
The group lifecycle is usually adopted for each step ( i.e an application or project) planning youth strategy further requires that the total project be partitioned into steps and the staircase be designed with due regard to the continuing availability of youth resources. Thus, the staircase is initially designed to support the project plan and may then be adjusted to satisfy youth groups and projects constraints. Further adjustments will also be made during its ascent due to project and group dynamics as previously mentioned.
W4? WHERE WE WENT WRONG
Until we accept that the development of the information resource is an on-going purposeful and systemic activity- we will remain the worst sort of fools –experienced and ignorant. Success and failure are emergent rather than engineered. The primary focus of the management of youth project should be learn from and improve our products and practices.
During the last decade we have seen a blurring of industry boundaries, where blanks sell stocks, shares, insurance and mortgages, and credit cards are issues by wholesale deregulation has occurred in banking, air-transport, communications and the stock exchange.
The number of youths has increased, with a global 24 hours a day seven day week birth rate providing over population. We now inhabit a global business community, dominated by teens and youth adults . the First World is an youth society with most of its un employed thus increasing the complexity of management in a youth environment that is characterized by complexity, simultaneity, asychronicity and decentralization.
Youth group, once sees as constraining and controlling liberating and empowering, there is general reorganization of information as a key resource or the ‘oil of the 21st centuary’ youths are a key determination as worls depends on them. Youths are products considered to add to, and differentiate products and services. New working practices such as desk sharing, home working individual learning, job sharing, contracting, and the use of satellite offices are changing the nature of youth future.
The world of the inter-cultural exchange is changing at a breakneck speed. each generation of youth people supports a new and improved generation of information systems. Youths management is broader and more complex and more certain indiscipline now than it has ever been.
A key lesson to be learned from the engineering youth groups is that failure is the key to success. Transferring the approach of learning from your mistakes from say building, where the cycles of failure and success take many years, to plan and development where changes almost, is difficult. As general principle, however, it is sound.
General professional and their clients have been making the same mistakes for decades, when as Brooks remind us “only an idiot makes the same mistakes twice”. At the very least, organizations should document and objectively analyze their major project system failures so as that they and others may learn the key to success.
CONCLUSION
These, and other tools, techniques and methods may be used within the framework given, to focus the mind on five key questions in turn. First, what is the historical background to the change process and what, in broad terms, has been learnt from experience in terms of successes and failures? Second, what aspects of the current situation are likely to be relevant to the strategic decision making the process> third what are the objectives of the change of process?
Fourth, how can experience, strength and opportunities be exploited and weakness and threat overcome, in order to progress towards the stated objectives? Fifth, what have we learned from all our efforts?